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Insight Italy, specialists in ex-pat services & training programmes for cultural integration & cultural awareness in business
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Selling in Italy: getting it right first time!

Selling a product or service abroad is not the same as selling it in your home country. Many aspects are significantly different including: the unwritten rules of doing business, the selling process itself, the importance of personal relationships, even the language.

Insight Italy delivers training that takes into account the participant’s nationality, functional background and the target market. Whether you are preparing to export to Italy or have been selling here for years we can help you for increase your sales potential.

We offer:
  • Individual coaching sessions: “Selling in Italy: getting it right first time
  • Guidance paper: “Key dos and don’ts to selling in Italy
  • Group Workshops: “Improve your selling techniques and build your export business in Italy
Potential topics include:
  • First impressions and how to avoid the classic cultural pitfalls
  • A typical Italian sales time-line and process
  • Insightful presentations, discussions, Q&A sessions

  • Handling objections and difficulties
  • Making the sale (negotiation, payment terms, contracts)
  • Excellent communication
  • Building a relationship with the Italian customer

  • Business etiquette and entertaining


For more details and a FREE consultancy to see how we can help contact:


Moving to Italy? | Culture shock and integration coaching | Business cultural awareness training
Successful international meetings, presentations and negotiations